Is it any wonder that we have chosen to make something of Isabella’s 50th anniversary?

We were proud when our company celebrated its 40th anniversary. But a 40th anniversary is nothing compared to a 50th anniversary. Fortunately, many companies make it this far. Sadly, however, there are many others that do not.

We believe the reason for Isabella’s success lies in the fact that we have always been humble in the face of our company’s achievements. We have approached every challenge we have faced with care and attention. We have taken the time to think things through carefully. More importantly, we have put our energy and resources into manufacturing quality products.

Robert Storm Petersen, a humorist of great repute in his native Denmark, once said: “Nothing in life comes free, except pocket fluff!” We can only agree with his observation – Isabella’s success is purely the result of our systematic approach and mutual inspiration.

Isabella and every member of the company’s staff continuously seek to improve their performance, and we are very grateful for the standing granted to us by Europe’s caravanners.

With this 50th anniversary volume, we would like to invite anyone with an interest in our company to step into our world. At Isabella, we pride ourselves on our continuous dialogue with our customers, our distributors, importers, suppliers, business contacts and, naturally, friends of the company. In the following pages, you will find ”The Inside Story of Isabella.”

Happy reading.

Isabella Magazine

50 years anniversary