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Being a camper is hereditary. Most campers have enjoyed great camping experiences with their parents – and their parents with their parents before them. But what was camping like for previous generations?
Far away from home…
They set up camp somewhere far away from home, out in the wild. Camping is about stepping out of your familiar surroundings and leaving your everyday life behind. Camping started to become popular in around 1900, but many years would go by before it was something that every man and his dog did. The first organised camping trips started when bicycles became more affordable. The bicycle not only made it get easier to and from work, but also offered people the opportunity to get away from the city to a destination that was not determined by a coach line.
The first campsites
People often headed to more or less organised sites outside the big cities, where farmers, for example, allowed them to camp. This was the birth of the campsite as a concept. People gathered where there were facilities that made their lives easier as campers: running water, usable toilet facilities, etc. A prerequisite for camping was also the idea of "holiday".
Since industrialisation, the possibility of taking holiday and days off has gradually increased to the level we know today, but it was far from the norm in the 20s and 30s, for example, when Sunday was the only day off in the week, and a week's holiday was almost unheard of.
Far from carbon fibre poles
Most camping equipment was homemade and probably too heavy to lug along on a bicycle. A primitive tent and blankets or sleeping bags to sleep in. In the 50s and 60s, the possibilities exploded as more and more people had cars – though not yet common property, they were certainly more and more prevalent. Transport was suddenly a whole lot easier, with people able to travel further and to new horizons, and with the real possibility of making the camping holiday more and more comfortable.
We're looking forward to the next 60 years...
Where the early camping trips left people's everyday lives and their homes behind them, the car – and later the caravan – allowed them to take their "home" with them and set up their own "camp" far away from home.
This was where Søren Odgaard came in with his newly established company. The possibility of renting tents was well received. But as a renter, Søren Odgaard also learned all about what could go wrong with a tent, and he decided to produce tents in a quality that would last. And, as they say, "the rest is history". His idea and ambition live on at Isabella. And that is why we are looking forward to the next 60 years.
Today, Isabella's range has been extended to include a wide range of accessories, furniture, lamps and, new this season, clothing in a quality that fully lives up to the Isabella name.
How camping was born
How camping was born